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Another year in technology, another plethora of acronyms and buzzwords we should learn

Another year in technology, another plethora of acronyms and buzzwords we should learn

Another year in technology, another plethora of acronyms and buzzwords we should learn

By Gary Revenson Global Director of Technology

What’s changed? Each year, I’m challenged by colleagues and clients to summarise my year with a favourite ad tech acronym or buzzword. These are usually words that get the most publicity across our trade press…

What if we abandon the cookie?

What if we abandon the cookie?

What if we abandon the cookie?

By Tom Kelshaw Director of Creative Technology

  What changed? At Advertising Week in New York, Google announced updates to their cross-device measurement and targeting capability. Connecting display media exposure with in-store visits. Targeting and sequencing across devices throughout a campaign. Cool…

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